FMCG
FMCG Distribution: Route to market
- Wholesale dealers throughout Nigeria & Côte D’ivoire
- Distribution Partners in both Nigeria & Côte D’ivoire
- Major Supermarkets
- Gas Stations
- Airports, Airlines & Lounges
- Route sales
FMCG Distribution: partners
Distribution partners are long term associates who are big wholesale dealers. They run a micro-distribution system independently in the regions, supervised, funded and controlled by TRISTALocations in Nigeria
- Portharcourt
- Onitsha
- Kano
- Kaduna
- Maiduguri
- Abuja
Locations in Côte D’ivoire
- San Pedro
- Bouake
- Odienne
- Bondoukou
FMCG Distribution: Partner Benefits
- Brand loyalty
- Motivation
- Increased sales and margins for the partner
- Product support
- A proven system of micro-distribution which works
- Have successfully run this system for over 2 decades
Mode of Operation:
- Financed by TRISTA
- Stock management control by TRISTA
- Monitored by local salesmen
FMCG & Supermarkets
Serviced directly by TRISTA. Currently, servicing supermarkets and retail outlets directly. Including: supermarkets, grocery stores, cash and carry, restaurants, clubs, chemists and individual outlets.FMCG & Route Sales
Vans with personnel cover kiosks and small shops throughout the Lagos and Abidjan area. This ensures to cover cash sales to kiosks and small shops along a specific route on a daily basis and also to get purchase orders from other local markets.Trista also has a merchandising team to support route sales and supermarkets - going along specific routes daily with POS material ensuring product and brand visibility.
FMCG Structure: Trade Channels
