FMCG Distribution: Route to market
  • Wholesale dealers throughout Nigeria & Côte D’ivoire
  • Distribution Partners in both Nigeria & Côte D’ivoire
  • Major Supermarkets
  • Gas Stations
  • Airports, Airlines & Lounges
  • Route sales
FMCG Distribution: partners
Distribution partners are long term associates who are big wholesale dealers. They run a micro-distribution system independently in the regions, supervised, funded and controlled by TRISTA

Locations in Nigeria
  • Portharcourt
  • Onitsha
  • Kano
  • Kaduna
  • Maiduguri
  • Abuja
Locations in Côte D’ivoire
  • San Pedro
  • Bouake
  • Odienne
  • Bondoukou
FMCG Distribution: Partner Benefits
  • Brand loyalty
  • Motivation
  • Increased sales and margins for the partner
  • Product support
  • A proven system of micro-distribution which works
  • Have successfully run this system for over 2 decades

Mode of Operation:
  • Financed by TRISTA
  • Stock management control by TRISTA
  • Monitored by local salesmen
FMCG & Supermarkets
Serviced directly by TRISTA. Currently, servicing supermarkets and retail outlets directly. Including: supermarkets, grocery stores, cash and carry, restaurants, clubs, chemists and individual outlets.
FMCG & Route Sales
Vans with personnel cover kiosks and small shops throughout the Lagos and Abidjan area. This ensures to cover cash sales to kiosks and small shops along a specific route on a daily basis and also to get purchase orders from other local markets.

Trista also has a merchandising team to support route sales and supermarkets - going along specific routes daily with POS material ensuring product and brand visibility.
FMCG Structure: Trade Channels